Nexgen Marketing posted on 10/15/2020 07:57 PM

Planograms are visual merchandising tools. They provide diagrammatic representations of the store layout, showing retailers where specific products should be placed. For instance, when a retailer decides to place their best-selling products at an eye level, or when he places sugary candies or chocolates at bottom level, it may be the result of a planogram strategy. A well-designed and executed planogram is key to retail success. Although planograms were primarily created to assist retailers, it

Read More

Nexgen Marketing posted on 03/06/2018 06:32 PM

Using a planogram in your retail store will lead to more happy customers and more sales. When you are using a planogram, either for the first time or you already have one, but want more people in your organisation use it, then what you need is a simple and easy planogram tool. Here are the benefits that you can have while using an easy planogram.

Read More

Show More..

Popular Blogs

Tags

How to increase sales of soft drinks?

Apr 22, 2019   |   33081

As an FMCG product, the sales of soft drinks depend upon the effective tactics that are utilized to exploit customer psychology. FMCG products are low-cost consumer goods that is used for day to day usage. A customer chooses a soft drink based on the cost, brand image, availability, visibility, health factors.

How to Drive Retail Sales with Efficient Store Clustering?

Jan 05, 2022   |   22273

Store clustering offers retailers a targeted approach towards sales. This helps to understand what opportunities are to match the product range to generate sales. Planogram helps retailers effectively plan their product range according to the store type.

How to read a planogram?

Jun 24, 2019   |   21374

Product distribution on shelves in a retail store are done to support instore visual merchandising efforts which helps to improve store sales. A planogram implementation is only complete after it is read and understood , and then arranged on the shelf according to that planogram.